SUZANNE ROBITAILLE
FOUNDING PARTNER, OPERATING PARTNER
Suzanne is a partner at Archie Group and leads the newly formed social equity practice as well as the firm’s B2B content practice. Archie Group helps companies and organizations achieve their goals and create life-changing impact for underserved groups.
Archie Group is the agency of record for Disability:IN, the national nonprofit that helps companies build disability inclusion into their enterprises, with coverage in Axios, CNBC, Forbes, Fortune, Newsweek, Reuters, Tearsheet and more. They also worked with Daylight, the first LGBTQ+ banking platform.
In 2010, Suzanne founded a PR consultancy to help companies hire and reach people with disabilities. She led PR for Think Beyond the Label, a private-public consortium that won accolades for its humorous TV advertising campaign, virtual career fairs, and disability-hiring thought leadership. She won an OMMA Finalist award for her work.
Previously, Suzanne held reporter roles at WSJ.com and BusinessWeek.com and communications roles at American Express and Mastercard. When she's not working at Archie Group, she's relishing her role as a CEO of her well-wishing business, Wishbar.
Suzanne has a BA in Communications from the University of Massachusetts at Amherst and a MS in Journalism from Northwestern University. She lives in Darien, Conn., with her husband and kids.
WHY ARCHIE
Archie is a place where 'you can be you,' and the price of entry is being laser focused on, and passionate about, your craft. As a working parent, I've been so lucky to be a member of Archie, where everyone understands the daily juggle and that being a leaders and doing great (life-changing) work has never needed to be linear. Anyone who is looking for an inclusive, stimulating environment would feel right at home at Archie.
FUN FACTS
Where I spent my youth:
On the beaches of Cape Cod
Dream car:
Vintage red Vespa
Something I’m proud of:
Being a published author
Best place I’ve traveled:
Cambodia
What I’m working on outside of Archie Group:
I’m CEO of Wishbar, a well-wishing ecommerce business
