Our Reputation-led Growth® approach
At Archie Group, we treat your reputation as a strategic asset. One that grows through intentional storytelling, consistent signals and credibility with the right intermediaries—media, analysts, talent, investors, and beyond. That’s the foundation of RLG. Here’s how we do it.
Strategy
A deep dive into your business helps you define the white space and messaging opportunity. We build your positioning framework, communications architecture, funnel strategy and content roadmap to best present your brand. We create the plan’s playbook, budget and calendar, and establish the critical media reputation KPIs to assess performance over time.
Visibility
We begin developing your brand profile and online reputation to help audiences get to know you. Meanwhile, your custom earned media and influencer relations program delivers a cadence of press coverage for your news and builds your credibility in the market and among your audiences.
Growth
Determining your sales and marketing goals lets us map messaging and content to your stakeholder journeys. We develop branded content and creative experiences and integrate stakeholders across your channels and platforms. Our growth content is designed to help you nurture audiences and drive incremental commitments to your brand.
Leadership
The best brands have constant presence, communicating often and effectively so that they’re understood and ultimately, preferred. We help you grow your thought leadership, industry voice and stakeholder relevance in the form of content, speaking engagements, awards and social impact efforts.
Situational
We advise founders, CEOs, boards and institutional investors, helping them prepare for and manage business-critical and sensitive events. From capital raises and new commercial deals, to litigation, M&A, bankruptcy and other financially material matters, we lead your special situations communications to protect your reputation and ensure business continuity.
Performance
Performance analytics measures how we’re moving your business forward. It’s a holistic process to ensure we pounce on opportunities and defend your moat. Our proprietary KPI gives you a single and benchmarked measure of your media reputation, while our analytics dashboard tool provides instant, ongoing performance visibility.