MARLENE WILDEN
DIRECTOR, CLIENT SERVICES
Marlene works with senior leaders to create alignment –both internal and external– around shared vision for organizational transformation. Her specialties include brand strategy and positioning, reputation management / crisis communications, investor relations, and employee engagement.
Previously, Marlene was a part of the Corporate Affairs team at Thomson Reuters, where she helped sharpen the execution of targeted relations strategies, which included the company’s sale of the Finance & Risk business to private equity. Before that, Marlene was on the agency side at Daymon Worldwide, where she led a multi-year engagement and worked with the C-Suite on all sales enablement and post-merger integration activities.
Marlene’s proficiency in business-to-consumer spans to the media & entertainment industry. She was a senior member of the group leading mass media product operations for Nielsen’s sports division. She maintained a diverse client portfolio in addition to managing an analytics team.
Marlene holds an advanced degree in data & accountability, which she often leverages to scale operational processes that will best support management with externally facing activities. While earning an Ed.M in Educational Statistics, Measurement and Evaluation, she supported the faculty of Rutgers GSE on works that were published in peer-reviewed journals. Prior to that, Marlene served as a state certified secondary educator in both urban and rural Title I districts. Marlene obtained her undergraduate degree from Temple University.
WHY ARCHIE
Archie Group tackles challenges that matter, and we’re doing it with diverse teams of amazing people all over the world. Our culture is very collaborative; we are truly one firm, though, we provide many paths to success for our members. It’s a real treat to have like-minded colleagues to partner with, whom I learn and grow from, while also being able to maintain an independent perspective in pursuit of holistic impact for my clients.
FUN FACTS
Where I spent my youth: Rehearsing in the dance studio and performing on stage.
Favorite movie: Office Space
Something I’m proud of: Having been part of a strong, proud military community as a U.S. Army wife during wartime.
My pets: Nizwa, our family “Wadi” dog who hails from Oman.
Best advice I’ve ever been given: “Never be so kind, you forget to be clever. Never be so clever, you forget to be kind.” – Taylor Swift (from her song, ‘marjorie’)
