LAUREN McLEAVEY

Lauren+Bkgrnd.jpg

INDUSTRY:

B2B, fintech

Archie Member:

Since 2021

BIO:

in/laurenrussomcleavey

DIRECTOR, CLIENT SERVICES AND PARNTER SUCCESS

Lauren McLeavey is a PR and marketing professional with over 15 years steering integrated partnerships and media initiatives. She has built advertising, marketing, and press opportunities for a swath of clients including America’s Test Kitchen, Ford, GEICO, General Mills, Merck Pharmaceuticals, WS Development and USAA. Lauren specializes in strategic storytelling that prioritizes partnership and collaboration while drawing on her agency and content creator experience to craft and earn targeted, impactful opportunities.

Lauren began her career agency side in New York City with Initiative Media managing strategic media investment before joining A+E Networks to develop branded media partnerships for top television shows and digital properties. She then drove product enhancements and solutions for an advertising tech start up in Boston and developed partner-based marketing initiatives for New England Sports Network (NESN). Most recently, Lauren championed press initiatives for some of New England’s best-known hospitality and lifestyle brands with 44 Communications.

Lauren holds dual B.S. degrees from Syracuse University in Marketing and Entrepreneurship and Emerging Enterprises. She lives in Connecticut with her husband, two daughters and rescue dog, Ferg. In her spare time, she is committed to developing the perfect marinara recipe.

WHY ARCHIE


Archie sees you for your whole self and defines success not by your dedication to the grind, but by your dedication to your personal goals and your goals for your clients. As a parent of two amazing girls, I take my responsibility as their role model very seriously and always strive to be a woman who honors the balance between personal and professional success. Archie allows me to be present both as a parent and as a leader in my field.


FUN FACTS

 

Languages I speak:
English, Brooklyn Italian

Something I’m proud of:
My kids

Best places I’ve traveled:
New Zealand and Bora Bora

Favorite drink:
Dirty Martini with blue cheese stuffed olives

Best advice I’ve ever been given:
Lead with kindness