EVELYN SPRIGG
DIRECTOR, GROWTH PLATFORMS
Evelyn has had a career spanning two decades across consumer, lifestyle, wellness, technology, health and personal care brands. Her expertise is in launching brands, brand reputation, developing integrated brand strategy, PR, social and influencer communications, agency integration, creative ideation, and partnerships and brand collaborations.
Through her career, she has focused on identifying and understanding critical touch points and eliciting awareness and behavior change.
Currently, Evelyn drives GTM and communications strategy for emerging brands in the marketplace (Just Us skincare and Champ) as well as established brands including Pearson Education, ASU Online and Echelon. Previously she has acted as head of Consumer & Lifestyle Practice at Access (an Omnicom/Ketchum company) and head of the health and Rx Beauty practice at Lippe Taylor.
Evelyn has supported leading companies in their communications and integrated marketing needs across many sectors to meet their business goals. Some of the brands she has worked with include: Philips Sonicare and Norelco, NIVEA, Aquaphor, Eucerin, Skinny Pop, Philips Kitchen Appliances, Lysol, Glidden, Airwick, Caraway, Eli Lilly, Pfizer, Whoop, Kessler Foundation, HPV Test, Echelon, Bank of America, Chili’s, Coty, Covergirl. Evelyn graduated from Tufts University with a B.S. in psychology and studied for an M.Sc. in psychology at Oxford University. She is a registered yoga teacher.
WHY ARCHIE
I have spent the past two decades in integrated communications and marketing strategy – meaning I have been in it long enough to understand what is a sexy wrapper and what is meaningful work that will drive brand success. Archie helps to focus on putting the best solutions forward. It’s about good work, good clients, good people, good life. And these are the ingredients I value most.
FUN FACTS
Where I spent my youth:
In figure skating rinks (and school!)
Favorite place to travel:
London
My weakness:
Tea. And gummy bears.
What clears my mind:
Yoga and reading. Not at the same time.
What I’m working on outside of Archie Group:
Just Us Skincare – Artisanal skincare line
