Case Study: LendKey / Aliro

Overview - DESCRIPTION OF COMPANY & problem

Archie Group helped the company usher in the next generation of loan participations with the launch of Aliro by LendKey, a private deal network for financial institutions to digitally buy and sell consumer loans.

APPROACH

Archie created the brand strategy, including the new name and go-to-market messaging communications and content plan for Aliro’s audience of banks, credit unions and non-bank originators. The strategy also included messaging and content marketing.

The new Aliro ‘Insights’ blog features top-of-funnel content marketing that educates financial institutions on topics such as portfolio diversification, balance sheet management and the benefits of loan participations.

RESULTS

Within three months of launch, Aliro has become a recognized platform for both bank and non-bank originators, encompassing a broad array of asset types, including residential mortgage, HELOC, solar, auto, and personal unsecured loans. The company currently services more than $2 billion in loans and has helped community-capital providers deploy over $4 billion in loans since 2009.